#1. Headline is the most important part of your listing. Copywriters, those who write words for advertising and promotional purposes, spend a large portion of their time in writing the headline rather than the body of any ad. Sometimes, as in billboards, the headline is all there is. When framing a headline for your ad, make notes on the keywords you would prefer on it . Balance the final phrase in a manner that the most relevant and searched terms are being displayed. For instance, if you have a Restaurant business in San Diego, CA, you may want to create the headline depending on the type of restaurant and the exact location of your restaurant business. Mexican Restaurant for sale – San Diego, California is a good headline to start with. The benefit of creating a more specific ad like the one above is that you will receive inquiries from buyers exactly matching
your criteria warding off the less or zero potential ones. The advantage goes further.. No unwanted inquiries through phone/email, helping you concentrate on the important leads thereby making your sale smooth and stress free.
#2. Sub headline is another catchy phrase that you can place in your ad. Headlines and sub headlines catch the attentions of buyers easily since they appear in search phrases on websites and search engines more often. When a buyer searches for a Mexican restaurant business, there is always a chance that he will pick the ones with the headline “Mexican restaurant for sale-San Diego, CA” versus “Restaurant for sale, CA” or “Restaurant for sale,San Diego, CA” What if I say that the first one also had a sub headline with a catch phrase like “Profitable ” or “Extremely Heavy Foot Traffic Area. Fun and easy to operate! which ever is applicable in your business…
#3. Description of the ad: Always make the body of the advertisement easy to read and less confusing. It’s always a good practice to gather the information in bulleted form and arrange it in the order of importance. It’s up to you to disclose or not disclose facts like the asking price, gross, inventory , reason for selling etc in the ad. Include your email addresses, telephone primary and secondary numbers at the end of the advertisement.
Make your advertisement sound natural. Don’t over do it. Always highlight the best facts about your business and at the same time be honest about it. The best tactic is think from a buyer’s point of view and frame the ad.